EquityTeam vs 
Real Property Management Midwest / RPM Midwest

A detailed comparison of leading residential property management companies in Cincinnati

Compare EquityTeam as the 
Real Property Management Midwest / RPM Midwest Alternative

(Updated 2020)

RPM Midwest (Real Property Management Midwest) and EquityTeam have a different approach to residential property management.  Of the many differences, growth philosophy and property management operation style are two main areas where the companies differ. 

RPM Midwest is a franchise of Real Property Management out of Utah and with offices all over the U.S.  RPM Midwest is focused on growing its number of doors in multiple markets.  They use a departmental style of management. For example, when the Owner signs on, they must interact with multiple people in multiple departments or a generic helpdesk.  This style of operation has many benefits for the property management company IF it's well run and very well organized.  Unfortunately for clients/customers, it can make you feel like a number.  There is no single point of contact that is responsible to the client/customer, which can lead to communication delays and information slipping through the cracks in the process.

EquityTeam's process and philosophy are much different. We are not part of a national franchise model, and we only care to grow if it's with the right owners and properties.  We are focused on "quality over quantity" and are so particular about who we work with that we turn away business frequently if it's not a good fit.  Instead of a departmental approach, we use a hybrid/team model of property management that involves three different managers (Portfolio Manager, Property Advocate, and Leasing Manager) who work independently at what they are experts in, but as part of a collaborative property management team.

To learn more about the differences, check out our side-by-side comparison below.

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Side-by-Side Comparison of EquityTeam vs RPM Midwest

Side-by-Side Comparison
Business RPM Midwest EquityTeam
Established 2004 2008
Franchise Yes No
Office Locations and Areas Serviced Cincinnati (metro), Dayton (metro), Columbus (metro), Louisville (metro) Cincinnati (serving Cincinnati metro & south Dayton)
# of doors under mgmt 1500+ over 4 markets 500+ around Cincinnati
Focus Quantity / # of doors. Will manage a variety of residential properties all over Cincinnati Quality over quantity. Good properties, good owners, multiple internal service offerings to meet the needs of our clients/customers
Business Summary RPM is a large PM focused on getting bigger through marketing campaigns and acquisitions. We have grown organically over the years, mostly from referrals and word-of-mouth. We have never cared about the size of our company and have even held back growth so it didn't interfere with our ability to provide excellent service.
Customer Satisfaction & Rewards RPM Midwest EquityTeam
Google 3.7 Stars (131 Reviews) 4.5 Stars (67 Reviews)
BBB 1.2 Star, 22 Neg, 0 Positive, A+ Rating 5 Stars, A+ Rating, 11 Reviews
Facebook Reviews Disabled 4.6 Stars, 9 Reviews
Customer Rewards Program No POINTS by EquityTeam
Customer Satisfaction Summary A closer look at RPM's reviews finds many 5 star ratings with little to no comments or details. EquityTeam has a consistent 4+ rating on every major review channel from real reviews.
Residential PM - Operations RPM Midwest EquityTeam
Operational Type (Agent-based, Departmental, Hybrid) Departmental Hybrid / Team
Primary Software Propertyware Propertyware
Primary Owner Contact Support Expert Portfolio Mgr. (PM)
Primary Owner Advocate No Expert Portfolio Mgr. (PM)
Maintenance and Projects Internal Employees Large network of skilled and vetted 3rd party service providers
Primary Property Advocate No Property Advocate (PA)
Primary Tenant Contact Support Support + Leasing Manager (LM)
Primary Tenant Advocate No Leasing Manager (LM)
Business Intelligence (BI) on a Portfolio's Performance No Coming Soon
Operations Summary Operations are only as good as the company's systems and the people working within those systems. Both companies use the best software in the industry. Both companies have a helpdesk system. The main difference is EquityTeam has 3 managers per property (PM, PA, LM) who work as a team and are responsible for knowing the portfolio/property intimately. Additionally, Owners will always have a single point of contact with EquityTeam.
Residential PM - Pricing & Guarantees RPM Midwest EquityTeam
Satisfaction Guarantee No Yes, 90 Days
Pet Damage Guarantee No Yes, Up to $2,000
Accounting Guarantee No Yes
Leasing Guarantee ? Yes, 12 Month Stay Guarantee and 21 Day or Less Lease Signing Guarantee
Eviction Guarantee Buy in for $19 (or bundled with Rent for $29) covers a normal eviction Included with Protection Plus for $39. Up to $7,000 in coverage
Rent Guarantee Buy in for $19 (or bundled with Eviction for $29) covers until eviction is filed on Tenant Included with Protection Plus for $39, coverage from 15 days up to 25 weeks of coverage.
Property Damage Guarantee No Yes, up to $50,000
Full-Service Mgmt $85 or 8% as low as $69
Leasing one month's rent as low as 70% of one month's rent
Onboarding/Offboarding Annual. Cancellation fee = Leasing charge + $300 (unless notice is given exactly as defined) Cancel anytime with 30 day notice. $39 or less for each Owner/Unit/Lease
Late Fees 100% to manager 100% to manager or
50/50 split with Owner
Inspections $79 - $175 $59 per hour, bi-annual
Lease Renewals $250 As low as $99
Pricing & Guarantees Summary RPM offers more services and guarantees than most property managers. EquityTeam's services and guarantees are the most robust and comprehensive in the industry to both Owners and Tenants since we prioritze internal offerings over marketing for new clients. Pricing for basic full-service management is similar depending on the program chosen. RPM prefers to bind Owners in to a year long, auto-renewing contract. EquityTeam prefers to allow the agreement to end with a 30 day notice (see details) because we believe neither side should be forced to keep a relationship if they don't want it.
Tenant Ancillary Services ? Yes
Owner Ancillary Services ? Yes
Residential Investing ? Yes
Residential Realty (Buying/Selling) Yes Yes
HOA Management ? Yes
Commercial Property Management No Yes
Commercial Realty (Buying/Selling) No Yes
Commercial Investing No Yes
Property Maintenance Programs Yes Yes
This data was compiled by EquityTeam. We did our best to make it objective and fair. If you find a mistake or a missing feature, please report it to us and we will update this document. Our goal is to have a continuously updated comparison of the main competitors to be as accurate as possible.

Conclusion

RPM Midwest and EquityTeam are the clear leaders in residential property management in Cincinnati, Ohio.

The difficult thing about comparing property managers like RPM Midwest and EquityTeam is there isn't an easy way to do it.  You can't simply look at pricing.  Property Management is a very dynamic service business and it takes multiple people working together to execute at a high level.  Like any service business, the right company for you must have the right combination of fair pricing AND even more importantly, COMPETENCY to be able to do what they say they will do for you.  What good is any price, if there are no deliverables, or if the end result is terrible performance?  

Choosing the right property management company can be confusing.  It's an important decision that should be thought about carefully to avoid having to switch to another manager later on.  

We hope you found this information helpful and we wish you the best of luck with whatever residential property manager you chose!

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