Northpoint vs
EquityTeam

A detailed comparison of leading residential property management companies in Cincinnati

Compare EquityTeam as the 
Northpoint AM Alternative

(Updated 2020)

Northpoint Asset Management (Northpoint AM) and EquityTeam are both leading residential property management companies in Cincinnati, Ohio, but are different in how they deliver their services.

Northpoint is a traditional real estate brokerage with offices nationwide.  In some of their markets, it appears the leverage agents in their brokerage to help manage multi-family properties that are a part of a national fund they manage.  They are one of the few brokers who allow their agents to do third-party management.

Northpoint AM uses an Agent-based operational style of property management (compared to "departmental" or "team-based"). In this style, a licensed Realtor is assigned a certain number of properties to manage. That Agent is solely accountable for all of the diverse aspects of management related to that property (owner relations, tenant relations, leasing, maintenance management, inspections, collections, etc). This type of management requires the Agent to be a "jack of all trades" wearing a lot of different hats to perform well.  This can quickly become overwhelming and inevitably established clients will notice the service quality deteriorating the more the Agent's portfolio grows.

EquityTeam's approach and philosophy is different. We've always been focused on being a third-party services provider to others. We do not aggressively market for new Owners. Instead, we have relied mostly on organic, referral growth, and only care to grow if it's with the right owners and properties. We are focused on "quality over quantity" and are so particular about who we work with that we turn away business frequently if it's not a good fit. Instead of an Agent-based style, we use a hybrid/team model of property management that involves three different managers (Portfolio Manager, Property Advocate, and Leasing Manager) who work independently at what they are experts in, but as part of a collaborative property management team. This allows us to adapt easier as we grow, while still maintaining high service standards to our clients and customers.

To learn more about the differences, check out our side-by-side comparison below.

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Side-by-Side Comparison of EquityTeam vs Northpoint AM

Side-by-Side Comparison
Business Northpoint AM EquityTeam
Established 2001 Nationally.
2018~ in Cincinnati
2008
Franchise No No
Office Locations and Areas Serviced Corporate office in Salt Lake City, UT. 25 office locations throughout the US, including local markets in Cleveland, Dayton, Youngstown, Columbus, and Cincinnati Cincinnati (serving Cincinnati metro & south Dayton)
# of doors under mgmt 100-ish in Cincinnati (between two agents), 300-ish in Columbus 500+ around Cincinnati
Focus Traditional real estate brokerage services (including third-party property management services) performed by Agents within the brokerage. Being Cincinnati's #1 residential PM. 3rd party management-oriented. Owner-aligned services. Quality over quantity. Good properties, good owners, multiple internal service offerings to meet the needs of our clients/customers
Business Summary Northpoint appears to grow by opening new offices in new cities if they have an agent who wants to work for their brokerage there. They generate new-owner leads for their agents to help them grow their portfolios. EquityTeam has grown organically over the years, mostly from referrals and word-of-mouth. We have never cared about the size of our company and have even held back growth so it didn't interfere with our ability to provide excellent service.
Customer Satisfaction & Rewards Northpoint AM EquityTeam
Google 4.9 Stars (35 Reviews) 4.5 Stars (67 Reviews)
BBB 4 Stars, A+ Rating 5 Stars, A+ Rating, 11 Reviews
Facebook Reviews Disabled 4.6 Stars, 9 Reviews
Customer Rewards Program No POINTS by EquityTeam
Customer Satisfaction Summary A closer look at Northpoint's reviews finds many 5 star reviews without any details, and  many reviews that do have details seemed to be linked to a specific Agent in the brokerage who is single-handedly juggling the many aspects of the property mgmt for her clients.  EquityTeam has used a "team" model to consistently earn 4+ stars on every major review channel from real reviews, that include a variety of reviews related to different departments and/or our management processes.
Residential PM - Operations Northpoint AM EquityTeam
Operational Type (Agent-based, Departmental, Hybrid) Agent-based Hybrid / Team
Primary Software Propertyware Propertyware
Primary Owner Contact Agent Expert Portfolio Mgr. (PM)
Primary Owner Advocate Agent Expert Portfolio Mgr. (PM)
Maintenance and Projects All outsourced A large network of skilled and vetted 3rd party service providers
Primary Property Advocate Agent Property Advocate (PA)
Primary Tenant Contact Agent Support + Leasing Manager (LM)
Primary Tenant Advocate Agent Leasing Manager (LM)
Business Intelligence (BI) on a Portfolio's Performance No Coming Soon
Operations Summary Operations are only as good as the company's systems and the people working within those systems. Both companies use the best PM software in the industry, how they use it may differ. Northpoint relies on a single agent to be a jack-of-all-trades, which is fine if that agent manages a few properties, but can become more and more chaotic when that agent's portfolio grows. It also makes it difficult to for a company to manage properties in a systematic way, and to control the quality of their customer service because one agent may do things differently than another. EquityTeam has 3 managers per property (PM, PSM, LM) who work as a team and are responsible for knowing the portfolio/property intimately, and look out for it's best interest.
Residential PM - Pricing & Guarantees Northpoint AM EquityTeam
Satisfaction Guarantee No Yes, 90 Days
Pet Damage Guarantee No Yes, Up to $2,000
Accounting Guarantee No Yes
Leasing Guarantee No Yes, 12 Month Stay Guarantee and 21 Day or Less Lease Signing Guarantee
Eviction Guarantee No Included with Protection Plus for $39. Up to $7,000 in coverage
Rent Guarantee No Included with Protection Plus for $39, coverage from 15 days up to 25 weeks of coverage.
Property Damage Guarantee No Yes, up to $50,000
Full-Service Mgmt $85 p/m from collected rents as low as $69
Leasing 50% of one month's rent as low as 70% of one month's rent
Onboarding/Offboarding Annual. Automatically renews for the same time period unless the owner provides a 30-day notice to cancel prior to expiration. Owner responsible for all management fees through the term of the agreement, even if canceled with a proper 30-day notice Cancel anytime with 30-day notice. $39 or less for each Owner/Unit/Lease
Late Fees 50/50 split with owner 100% to manager or
50/50 split with Owner
Inspections Appears they do "drive-by" inspections approximately every 90 days, but "thorough" inspections at an additional charge $59 per hour, bi-annual detailed inspections
Lease Renewals $250 As low as $99
Pricing & Guarantees Summary Northpoint does not seem to offer any service guarantees. EquityTeam's services and guarantees are the most robust and comprehensive in the industry to both Owners and Tenants since we prioritze internal offerings over marketing for new clients. Pricing for basic full-service management is similar depending on the program chosen. Northpoint prefers to bind Owners in to an annual, auto-renewing contract. EquityTeam prefers to allow the agreement to end with a 30 day notice (see details) because we believe neither side should be forced to keep a relationship if they don't want it.
Tenant Ancillary Services No Yes
Owner Ancillary Services No Yes
Residential Investing ? Yes
Residential Realty (Buying/Selling) Yes Yes
HOA Management ? Yes
Commercial Property Management Yes Yes
Commercial Realty (Buying/Selling) ? Yes
Commercial Investing Yes Yes
Property Maintenance Programs Yes Yes
This data was compiled by EquityTeam. We did our best to make it objective and fair. If you find a mistake or a missing feature, please report it to us and we will update this document. Our goal is to have a continuously updated comparison of the main competitors to be as accurate as possible.

Conclusion

Northpoint AM and EquityTeam are both respected residential property management companies in Cincinnati, Ohio.

The difficult thing about comparing property managers like Northpoint AM and EquityTeam is there isn't an easy way to do it.  You can't simply look at pricing.  Property management is a very dynamic service business and it takes multiple people working together to execute at a high level.  Like any service business, the right company for you must have the right combination of fair pricing AND even more importantly, COMPETENCY to be able to do what they say they will do for you.  What good is any price, if there are no deliverables, or if the end result is terrible performance?  

Choosing the right property management company can be confusing.  It's an important decision that should be thought about carefully to avoid having to switch to another manager later on.  

We hope you found this information helpful and we wish you the best of luck with whatever residential property manager you chose!

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