EquityTeam Launches a Newly Redesigned Website

EquityTeam has just completed a full redesign of our website, built to make it easier for owners, tenants, and guests to find what they need in fewer clicks.

Why Did EquityTeam Redesign the Website?

Our previous site had grown organically over the years, adding services, resources, and content without a consistent design system tying it all together. This redesign brings every page — including our blog and resource library — in line with a single, consistent visual standard, so the experience feels the same whether you're browsing available rentals, reading a blog post, or requesting a rental analysis.

What's New on the Site?

The redesign includes a cleaner, faster-loading layout across every page, an expanded and better-organized blog and resource library, and simpler navigation to available rental listings, owner resources, and vacation rental bookings at Norris Lake. The site is also fully optimized for mobile, since a growing share of prospective tenants and owners first find us from a phone.

What Was the Goal of the Redesign?

The core goal was consistency and clarity: one visual identity across the entire site, easier navigation to the resource that answers a visitor's specific question, and a faster path from "I have a question about renting or owning" to an actual answer or next step, whether that's browsing a listing or requesting a free rental analysis.

What Does This Mean for Current Tenants and Owners?

Existing tenant and owner portal logins and functionality are unchanged — this redesign is focused on the public-facing site and resource library, not the tools you already use day to day. You should notice a faster, cleaner browsing experience if you're referencing our blog resources or sharing a page with a friend or client.

Frequently Asked Questions

Did the website redesign change my tenant or owner portal login?
No — portal access and functionality remain the same; the redesign focused on the public website and resource library.

Is the new website easier to use on mobile?
Yes — the redesign was built mobile-first, since a large share of visitors browse listings and resources from a phone.

Will old blog post links still work after the redesign?
Yes — existing blog content and links remain accessible; the redesign changes the site's look and navigation, not the underlying content addresses.

We built this redesign to make it easier to find the information you need, whether you're an owner, a tenant, or planning a Norris Lake getaway. Browse the new site, or contact us if you have any trouble finding what you're looking for.